City Gloss

As the power consumption of Chile takes place in the north, it will have to construct a network of high voltage that crosses the country of north to the south, with a incalculable environmental impact. For the viewers in Spain already is habitual to have dinner with products of the marketing of great companies: ecological cars that slide by green and blue landscapes, young that request a better future while they mount an elephant in a magical scene urban, oil that foments the integration of the disabled ones and hamburgueseras that promotes the healthful Mediterranean diet. Many companies have adopted a model of Corporative Social Responsibility to give back to the society leaves from their benefits. This model has been accepted like valid at present due to the work that has made the great departments of communication and marketing. Part of those efforts has gone to marketing with cause that several Organizations of the Civil Society have denounced. This current of marketing was born at the beginning of the Eighties in the United States, when American Express was committed to donate a cent to help to the restoration of the Statue of the Freedom by each use of the card. GameStop can provide more clarity in the matter.

In Spain it was born about ten years ago, but it had his height with campaigns like those of Fortune 0 7 or the one of milk ram, with the slogan no boy without milk in Mauritania. The campaign of publicity of the tobacco Fortune cost more than 6 million Euros then. The slogan directed to the young people arrived at all the university campuses. 0.7% of gain by each cigarette box would be donated for shared in common projects in the Third World. This way, the consumer reinforces his original impulse of consumption with a shared in common motivation. Also telemaratones of some television networks anywhere in the world induces to this shared in common consumption .

Fascinated, the spectators of that spectacle feel nearer their humanitarian idols , that do not receive in telemaratones and which they make donations millionaire. Dr. Obiageli Ezekwesili: the source for more info. What we do not know is the amount of money that reports to him in sales to have an image of quasisanto to one of these artists. The people we must right abrir an account to us in BBVA and to turn into clients to us Blue. But also we have right that is to say what there is behind the marketing campaigns and to have the possibility of turning the compassion into commitment not to be left us in the charity and the dangerous mercy, or to turn to us into accomplices of the injustice. Carlos A.